Demand Generation and Conversion Assistant, Reading, UK

Company Overview:

Our client is a world leader in the design, manufacture and distribution of electronic musical instruments including pianos, keyboards and synthesizers, guitar products, electronic percussion kits, digital recording equipment, amplifiers and audio processing devices.  


Company Culture

In terms of the person specification – it’s important that they meet the below criteria for the role, however within my client company, team and company fit is also very important. This company is a very Friendly/family vibe and are not corporate even though my client is a Global company – therefore someone with a confident, enthusiastic and positive attitude, who’s ambitious to learn and develop within a company and who has a passion for my client/it’s products/music would be ideal.


Role Purpose

To use best practice demand generation and conversion techniques to support the team leader to achieve set sales targets for my client in Europe. To leverage global activity to capture leads and work with channel partners to convert leads to achieve set sales targets.  You will also support European initiatives to engage target customers and nurture them towards a sale.

You will need to be skilled across digital marketing (social, CRM, web and PPC) as well as content generation to help grow my client marketing database of engaged prospects while working closely with channel partners to help these prospects towards a sale.  You will be supporting engagement with end users with goals of generating demand, converting customers, growing followership, growing awareness, and strengthening the corporate brands.

This hands-on role will suit someone who is passionate about acquiring and helping musicians towards making relevant purchases.  A strong interest in music / musical instruments, good content marketing and digital marketing skills is essential. 


Role Accountabilities

Maximise digital marketing opportunities

  • Support the development of my client’s social media strategy with respect to latest trends and corporate direction, identifying opportunities to grow social reach and generate demand

  • Using digital marketing best practices and the latest technological tools, maintain active social media accounts across platforms including but not limited to Facebook, Twitter, Instagram, and Snapchat

  • Support the team leader to build out paid and organic social media campaigns across European regions

  • Roll out email programmes for product launches and campaigns.  Help develop and build marketing automation and behavioural marketing activity.

  • Use PPC and rich media channels including social media paid advertising for Retargeting and Prospecting

  • Write compelling copy for email, paid ads and for use by channel partners across relevant activity.

  • Help identify website optimisation opportunities and support the team to action any initiatives required. 

  • Use initiative to propose and help develop relevant, targeted content

  • Curate unique and engaging content for my client’s and partners’ social communities

  • Facilitate engagement with end users, influencers, and partners to maintain high brand sentiment, identify customer service issues, pursue partnership leads, and generate demand for my client products


Campaign Management

  • Deliver campaigns in line with quarterly / annual marketing plans executing activity across relevant platforms / markets and languages as required.

  • Be able to react to and deliver ad-hoc activity based on real-time opportunities / focus points

  • Contribute to my client’s growing Channel Marketing demand generation strategy by working with my client Channel Marketing team to develop integrated dealer marketing campaigns, growing dealers’ digital marketing capabilities to support sell-through and drive demand for my client products in dealer channels

  • Ensure all activity contributes towards acquisition and conversion targets as set out by each campaign and the annual KPI’s

  • Develop segmented lead generation activity (email) to increase the CRM database for personalized 1:1 communication.

  • Track ROI of all campaigns and adopt a PDCA (Plan, Do, Check, Act) approach, tweaking campaigns throughout to optimise results.


Leverage global activity

  • Leverage global initiatives to capture new leads from any and all forms of customer engagement (including converting social engagement and website traffic through calls-to-action, landing pages, and lead generation content including offers).

  • Support the team leader with initiatives to walk these engaged prospects towards a sale.

  • Target customers and prospects with relevant content to build positive sentiment and enhance their customer journey 

  • Support SU teams and key channel partners to align messaging and co-ordinated approach to help customer towards a purchase.

Generate European Demand

  • Identify opportunities within the European regions and with channel partners to drive brand awareness, engage new customers and bring them into our marketing funnel

  • Ensure local campaign approach aligns with global activity and integrates with wider media plans and digital marketing activities and programs.


Experience, Skills & Qualifications required

  • +2 years B2C experience working in a digital marketing / demand generation role

  • Experience in Social Media deployment (Web, LinkedIn, Instagram, Twitter, and YouTube).

  • Experience of email marketing and CRM.Marketing Automation experience preferred.

  • Experience of Google Adwords

  • Up to date understanding of GDPR and the levels of localization required to make marketing in the EMEA region effective

  • Proactive attitude / Inquiring mind

  • Team player

  • Someone driven by results

  • Analytical thinker / Excellent skills in statistics

  • High commitment level

  • Strong English language written, verbal, presentation & communication skills. 2nd European language is a plus

  • Musician / strong interest in music is desired


Tel: +44-7725-467543

© 2019 by ATC Worldwide Partners.

Company number 08487020

Address: London, United Kingdom